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Santa Cruz

Rubber Soul: Family Owned, Family Friendly

Searching for a locally owned, family oriented bicycle shop? Look no further than Rubber Soul Bicycles.

At Rubber Soul, we love helping your family as much as our own with the right bicycles, helmets and gear so you and your little ones can pedal to a lifetime of health, happiness and fun.

 

Cannondale Bicycles Available at Rubber Soul

Ride your best on a Cannondale from Rubber Soul!
Whether you enjoy the dirt, road, or both, Cannondale offers your dream bicycle. Swing by Rubber Soul Bicycles today so we can help you pick out the perfect Cannondale.

BMC: Swiss, Premium, Performance Cycling

BMC is the premium, Swiss, cycling performance manufacturer. Established in 1994, the company employs up to 200 people worldwide. It is headquartered in Grenchen, Switzerland where it also has its very own carbon production and R&D facility the Impec Advanced R&D Lab. BMC’s bikes are ridden by the world’s top athletes including Tour de France winner 2011 Cadel Evans and the 2014 World XCO champion - Julien Absalon.

Garmin Cycling Computers Are Here!

Train smarter with Garmin cycling computers!








From the pace of your heart to the power of your pedal stroke, Garmin tracks and displays all the information that empowers you to train better and ride more efficiently. Visit Rubber Soul Bicycles and check out our selection of Garmin heart-rate monitors, power meters and cycling computers—we'll help you find the perfect one.

Trek eBikes

Feature Items

Trek Silque SL Di2 - Women's
Trek Silque SL Di2 - Women's - 2016

Trek's Silque SL Di2 is one smooth operator. Graced with Trek technology like the race-winning, bump-erasing IsoSpeed, women's-specific geometry, and… [more]

Bontrager AW1 Hard-Case Tire
Bontrager AW1 Hard-Case Tire

Bontrager's AW1 Hard-Case Tire is a great choice for riders who value flat protection, all-weather traction, and high-mileage durability. Its… [more]

Bontrager Starvos
Bontrager Starvos

Comfort. Fit. Style. Those three words sum up Bontrager's Starvos perfectly, and yet, somehow only tell part of the story. Of course safety is the… [more]

Bontrager Quantum Women's Bike Helmet
Bontrager Quantum Women's Bike Helmet

The incredibly easy-to use Quantum Women's bike helmet is your go-to lid no matter what type of riding you like to do thanks to great ventilation,… [more]

CatEye Padrone
CatEye Padrone

Between its large screen and easy wireless setup, CatEye's Padrone is great for those who want a simple, squint-free riding computer. It's packed… [more]

Bontrager Solstice Gloves
Bontrager Solstice Gloves

Bontrager's Solstice Gloves are perfect for daily rides and weekend cruises. The backs are made with breathable Lycra, while the synthetic-leather… [more]

Fizik Performance Tacky Bar Tape
Fizik Performance Tacky Bar Tape

Fizik's Performance Tacky Bar Tape is made of Microtex, a perforated synthetic leather that's smooth and grippy, even when wet. It also boasts a… [more]